THE BRAND //Irely celebrates love and laughter, good friends, great music and living life to the fullest every day. We honor the happy hour(s), family gatherings and any sort of outdoor festival. We love patios and rooftops, the more friends the merrier. We love spontaneity and adrenaline rushes. We believe in the beauty of travel, floating on the water, really good movies and desserts with more calories than your meal. We believe young is a feeling, not an age, and everyone needs to fit a little play into their über-scheduled lives. We believe in the thrill of adventure, dancing in your underwear and taking “mental health” days to sleep in, veg out and then take a nap. We believe in being passionate about the things you believe in and doing what you say you’re going to do. We believe letter-writing is a lost art and people should communicate directly more often. We believe a dog makes your life all that much better, and we believe in being grateful for the little things in your life. We believe in reading great books, sitting in the sun and sipping skim mochas with almond. We just believe. THE NAME //I was raised in an Irish – Italian family, where everyone talks, no one listens and everyone is your best friend. They are my foundations. Irely (pronounced EYE-r-ly) came about as a combination of the words “Ireland” and “Italy”. For the Irish embody humor and zest and the Italians are models of exotic beauty and adventure. We’re all about really living life, being who you are and loving every minute of it. THE LOGO //My grandmother, Hazel Quinlan, was a beautiful Italian woman who married an Irish man, loved her family and friends and taught everyone she met the value of living life to the fullest. She was a woman ahead of her time and her handwriting is the inspiration for our logo. Back in the days when the written letter wasn’t a lost art, she supplied miles of smiles with her birthday cards, notes to campers, traveling postcards and letters just to say “hi.” With her backwards writing and forward thinking, she’s an example of classic beauty inside and out. LIFE IS SHORT, WEAR YOUR PARTY PANTS. |
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